Jägermeister continues its commitment to supporting local communities globally
Caption: Post Malone, on the set of “Night Lights”
Wolfenbüttel, Germany (1st of July 2021) – Jägermeister and Post Malone join forces to launch a fully integrated global campaign to help bring life back to nightlife, including a short film tribute to the multitude of local businesses and communities that have been affected over the past year titled “Night Lights.” This multi-channel initiative is the next phase of Jägermeister’s #SAVETHENIGHT initiative and features exclusive content and intimate conversations meant to drive global awareness around the cultural significance of nightlife to local communities.
“Night Lights” was shot by Academy Award-nominated director Zachary Heinzerling (“Cutie and the Boxer”). In it, Post reflects on moments and interactions sorely missed, and what it means to him to bring life back to nightlife.
“So many awesome fans and artists have stepped up to support venues and communities that have been struggling. I’m excited to join the party with Jägermeister and celebrate music and nightlife across the world.” says Post Malone.
“Now that the night is returning step by step it is important to keep up the momentum and continue our global support of the nightlife communities worldwide”, says Wolfgang Moeller, Global CMO of Mast-Jägermeister SE. “With Post Malone as a strong partner at our side, we can amplify our cause. The Best nights of our lives will come back and they will give us what we have been missing for so long. Together we want to make a long-term commitment to all creatives that are part of the nightlife communities.”
Post will participate in an exclusive, intimate virtual meet and greet via a Meister Drop in on the #SAVETHENIGHT platform, giving a few lucky fans the chance to chat with Post. The award-winning, innovative digital platform on www.save-the-night.com was designed to connect creators and consumers in a personal manner, allowing for deeper connection between artists and fans.