Jägermeister and Ardagh launch world’s first emerald green bottles from NextGen hybrid furnace
Wolfenbüttel, 16 July 2025 – Mast-Jägermeister SE and Ardagh Glass Packaging-Europe (AGP-Europe) are setting new standards in their long-standing partnership. For over two decades, Ardagh has been producing glass bottles for Jägermeister. Now, both companies are strengthening their collaboration with the goal of significantly reducing the CO₂ impact of the distinctive Jägermeister glass bottle.
“Partnering exclusively with Jägermeister, we’re scaling innovation with impact” says Joris Goossens, R&D Project Manager at AGP-Europe. “After successfully producing lower-carbon amber glass in our NextGen Furnace, the next step is to use the same groundbreaking technology to produce green glass – aiming to deliver the first lower-carbon emerald glass bottles to the spirits sector.
With the innovative “NextGen Furnace” project, AGP-Europe has successfully commissioned the first of its kind hybrid melting furnace at its Obernkirchen facility in Germany, which began production at the end of 2023. This advanced hybrid technology, uses 42 bottom electrodes, enabling up to 80% electrical heating. The technology has already been proven in the production of amber glass packaging. Based on the operating parameters of using 60% renewable electricity for glass melting and a recycled content of up to 70%, the carbon impact of amber glass packaging has been reduced by 64%. The solar-power renewable electricity energy comes from a Power Purchase Agreement (PPA) with Sunnic Lighthouse GmbH and parent company ENERPARC AG, in Germany.
“The signing of a contract for up to 14 million 70cl bottles from the NextGen Furnace in Obernkirchen is a milestone in our long-standing partnership with Ardagh Glass Packaging. The production of our green Jägermeister bottles with this new technology aims to reduce CO₂ emissions by an envisaged 64 % per bottle1 which, if achieved, will directly contribute to our sustainability goals,” explains Carsten Doliwa, Vice President Procurement at Mast-Jägermeister SE.
Jägermeister is aware that the majority of CO₂ emissions occur in Scope 3, in areas not directly controlled by its own operational activities. The company is working intensively to find solutions to reduce emissions in these areas and thus make its contribution. Therefore, it is also a sustainability goal of Mast-Jägermeister SE to reduce CO₂ emissions from primary packaging by 50% by the end of 2030. Since bottle production accounts for more than 30% of Jägermeister’s total emissions, this cooperation is a crucial step towards achieving this goal.
“The collaboration with Ardagh Glass Packaging aims to demonstrate how climate protection and brand identity can be combined through technology. We are proud of this collaboration. Since more than 90% of our emissions occur in the supply chain, this cooperation is a key lever in progressing our ambitious climate goals,” adds Christopher Ratsch, member of the Executive Board of Mast-Jägermeister SE.
*1 Based on amber glass production – actual carbon reduction numbers to be verified following green glass production.