Mast-Jägermeister SE still has its headquarters where Wilhelm Mast founded the company in 1878: in Wolfenbüttel, Lower Saxony. Only here is the Jägermeister base material produced. Production and bottling of the unique herbal liqueur also takes place exclusively in Germany, in the Linden (Wolfenbüttel) and Kamenz plants.
Almost a third of the company’s 1,000 employees work outside Germany at sites that include six overseas regional offices in Hong Kong, China, India, Mexico, South Africa and Russia. The four subsidiaries – in Germany, the United States, Great Britain and the Czech Republic/Slovakia – independently manage the central functions of logistics, sales, promotions and marketing for their respective markets – allowing us to achieve customer proximity in line with our global strategy. We think and act ‘glocally’ from Wolfenbüttel to Shanghai.
Jägermeister’s global headquarters have been located on “Jägermeisterstraße” since 1958. One of the site’s most impressive features is the enormous oak barrel warehouse, where the base material for the herbal spirit is produced and left to mature for 12 months.
Around 500 employees of Mast-Jägermeister SE work in areas such as marketing strategy and innovative marketing concepts, as well as in administration, manufacturing and production.
(Mast-Jägermeister Deutschland GmbH)
Established in 2018, Mast-Jägermeister Germany’s approximately 195 employees are fully dedicated to the distribution and marketing of premium spirits in the German market.
In May 2014, Jägermeister acquired its first foreign subsidiary in Camberley, England – not far from the vibrant metropolis of London. The subsidiary manages marketing and sales for the British market.
To meet the demand in the US market, in August 2015, Jägermeister took over the company of its US importer, Sidney Frank Importing Company, and opened a subsidiary in the United States – in the global capital of New York. Located not far from the world’s most famous skyline, the company handles all activities for the American market.
Prag / Bratislava
(Mast-Jägermeister CZ / SK)
On April 2019, a further European subsidiary joined the group. Jägermeister acquired the sales companies of its long-time distribution partner Rémy Cointreau and founded Mast-Jägermeister CZ and Mast-Jägermeister SK. The youngest foreign subsidiary is located in the trendy Czech capital of Prague as well as a branch in the up-and-coming city of Bratislava, Slovakia.
Wolfenbüttel – Linden
The plant in the Linden district to the south of Wolfenbüttel, commenced operations in 1977. For almost three decades, it was home to a central warehouse until the the site was expanded into a bottling plant in 2006. Today, the Linden plant is responsible for two-thirds of Jägermeister’s total production, thus covering a considerable part of the bottling process, and is one of the largest and most advanced spirits bottling plants in Europe.
In 1996, a newly built bottling plant in the small East Saxony town of Kamenz opened its doors. Jägermeister gradually expanded the location by adding production and storage facilities. From Kamenz, the legendary herbal spirit is exported primarily to Eastern Europe and Spain.