Brand & Markets
Jägermeister Invests in Global Brand Presence at Frankfurt Airport
Jägermeister is expanding its presence in global travel retail with the opening of a large-scale brand and experience space in the new Terminal 3 at Frankfurt Airport. Developed in collaboration with Media Frankfurt, Gebr. Heinemann and Frankfurt Airport Retail, the year-long installation ranks among the company's most extensive travel retail activations to date.
The Grand Finale of the MeisterHunter Competition 2025 Has Its Champion
The stage was set at the iconic Stereo Covent Garden in London, where the world’s top bartenders gathered for the ultimate showdown.
Next Generation Bartending: Jägermeister Backs Global Talent
The international bartender mentoring program “Jägermeister Scholarship” kicks off its 13th year with a symbolic milestone: 13 bartenders – [...]