Press
Jägermeister introduces premium sneaker “The Curt”
Jägermeister is introducing “The Curt”, its first independently developed sneaker. Following the successful launch of the community sneaker “The Deer” in 2025, the company is continuing and expanding its collaboration with German and Hamburg-based label Flowers for Society.
Jägermeister Invests in Global Brand Presence at Frankfurt Airport
Jägermeister is expanding its presence in global travel retail with the opening of a large-scale brand and experience space in the new Terminal 3 at Frankfurt Airport. Developed in collaboration with Media Frankfurt, Gebr. Heinemann and Frankfurt Airport Retail, the year-long installation ranks among the company's most extensive travel retail activations to date.
MeisterHunter Competition 2026 goes global
The MeisterHunter Competition is now open for entries for its 2026 edition, marking a key step in its evolution. Alongside established markets including Germany, Austria, Poland, Finland, the United Kingdom, Ireland, Czechia and Slovakia, the competition expands into new territories this year, with Switzerland, and South Africa joining the line-up. The addition of South Africa takes the format beyond Europe for the first time.