Press
10 years of the Jägermeister Scholarship
Ten years after its launch, the Jägermeister Scholarship has developed into an international platform for the next generation of the bar industry.
Jägermeister introduces premium sneaker “The Curt”
Jägermeister is introducing “The Curt”, its first independently developed sneaker. Following the successful launch of the community sneaker “The Deer” in 2025, the company is continuing and expanding its collaboration with German and Hamburg-based label Flowers for Society.
Jägermeister Invests in Global Brand Presence at Frankfurt Airport
Jägermeister is expanding its presence in global travel retail with the opening of a large-scale brand and experience space in the new Terminal 3 at Frankfurt Airport. Developed in collaboration with Media Frankfurt, Gebr. Heinemann and Frankfurt Airport Retail, the year-long installation ranks among the company's most extensive travel retail activations to date.