Company

Global, agile and rooted in Wolfenbüttel

Mast-Jägermeister SE is deeply rooted in Wolfenbüttel in the Lower Saxony region of Germany. Wolfenbüttel is where Curt Mast invented the bold spirit over 80 years ago. And it is still the only place where the secret blend of 56 herbs, blossoms, roots and fruits matures in giant oak casks.

Though it started as a small family company in 1878, Jägermeister quickly evolved into a global success story. Worldwide, Jägermeister has around 1,000 employees – and is now in its fifth generation of family ownership. For decades, the company has successfully balanced tradition and innovation.

That recipe for success has brought results. With more than 100 million 0.7-litre bottles sold in 2019, Jägermeister has long been the world’s best-selling premium liqueur brand and is one of the top 10 premium spirits brands worldwide. The distinctive green bottle with the stag is distributed in over 140 countries.

Though it started as a small family company in 1878, Jägermeister quickly evolved into a global success story. Worldwide, Jägermeister has around 1,000 employees – and is now in its fifth generation of family ownership. For decades, the company has successfully balanced tradition and innovation.

That recipe for success has brought results. With more than 100 million 0.7-litre bottles sold in 2019, Jägermeister has long been the world’s best-selling premium liqueur brand and is one of the top 10 premium spirits brands worldwide. The distinctive green bottle with the stag is distributed in over 140 countries.