We are convinced: there can only be best nights if we make our contribution to keeping the environment intact. Today and in the future. That’s something we work on every day.
As a family business, we always consider how our decisions will affect the next generation and have a strong commitment to our employees, the environment and society. Curt Mast, the founder of Jägermeister, was already mindful of nature’s precious resources. Natural ingredients play a defining role both in our products and our overall approach: we only take as much as nature can replenish. That principle applies to the 56 herbs, blossoms, roots and fruits that form the essence of our products. We promote night life sustainably and are committed to responsible consumption. We develop innovative packaging designs and focus on sustainable procurement.