Press
Ode to nightlife: Jägermeister continues #SAVETHENIGHT
Wolfenbüttel, 16th of March 2021 – Freedom, creativity, and human connection: Nightlife means being a part of something bigger. With the film “Ode to Nightlife” Jägermeister reminds audiences why the night is worth saving. The spot is a post-modern slideshow. With a reel of iconic nightlife pictures from different decades, the brand broadcasts not only a nightlife manifesto but a rallying cry to save the night.
JÄGERMEISTER LAUNCHES LIMITED “BEST NIGHTS” STREETWEAR COLLECTION
Jägermeister’s first international streetwear collection will be launched in 22 markets.
Jägermeister subsidiary M-Venture invests in hardware lifestyle brand Soundboks
Wolfenbüttel, 02 September 2020. M-Venture – the innovation and investment unit of the spirits manufacturer Mast-Jägermeister SE – is investing alongside Heartcore Capital in Soundboks, a young company from Copenhagen whose Bluetooth performance speakers amplify music driven experiences anywhere – from festival campgrounds to the slopes to living rooms and back yards around the world.