Wolfenbüttel, June 2, 2025 – The Meister Hunter Competition 2025 invites talented bartenders from Germany, Austria, Poland, Finland, the United Kingdom, the Czech Republic, Slovakia, and Ireland to impress with their unique cocktail creations. Attractive prizes await the participants: the first-place winner will receive £3,000, second place £1,000, and third place £500. It’s definitely worth shaking things up.

This year, the competition revolves around Jägermeister Manifest, the super-premium herbal liqueur from the Jägermeister brand. Florian Beuren, Brand Ambassador for Jägermeister and the initiator of the Meister Hunter Competition, expressed his excitement about the new edition of the competition: “We are proud to bring together bartenders from all over Europe to celebrate their passion and creativity. Jägermeister Manifest provides the perfect base for innovative cocktails, and we look forward to seeing how the participants embrace this challenge and present their unique creations.”

Application Phase and Participation

The application phase for the Meister Hunter Competition 2025 begins on June 2 and ends on August 2, 2025. To participate, bartenders must post their original cocktail creation that includes Jägermeister Manifest on Instagram under #meisterhunter25 and follow the exact participation conditions at https://www.instagram.com/meisterhunter/. The bartenders will then meet in a preliminary competition in their country, and the winner from each participating market will compete in the grand finale on November 17, 2025, in London.

About Jägermeister Manifest

Jägermeister Manifest sets new standards in the category of super-premium herbal liqueurs. With a higher herb content and the use of barrel-aged alcohol, Manifest offers a complex flavor profile, and a harmonious aroma influenced by vanilla and wood notes. This full-bodied liqueur has an alcohol content of 38% by volume and is specially created for connoisseurs of exquisite quality.

Jägermeister invites all passionate bartenders to demonstrate their creativity and skill and become part of this exciting challenge. Follow the competition on social media for highlights and updates: Meister Hunter (@meisterhunter).

Press release: Bartenders can now register for the Jägermeister Cocktail Competition