The Jägermeister brand threads through German and international motorsport history like a series of bright orange flags. Racing legends like Graham Hill, Niki Lauda or Hans-Joachim Stuck were part of the “Jägermeister Racing Team”.
From 1972 to 2000, bright orange race cars with the stag were a familiar sight on European circuits. That potent symbol of the herbal spirit’s origins helped drive many drivers to victory, and even some championship cups.
Fancy a taste?
In 1973, Toine Hezemans won the European Touring Car Championship driving a Jägermeister BMW 3.0 CSL.
In 1986, Thierry Boutsen and Frank Jelinski win the 1,000 km race at Spa-Francorchamps, speeding the Jägermeister Racing Team along to the Sports Prototype World Championship.