Brand & Markets
#SAVETHENIGHT continues: Jägermeister establishes global fund to improve nightlife
Jägermeister continues to support people and institutions that make nightlife happen by building on the success of its initiative #SAVETHENIGHT.
NFT collaboration: Jägermeister drops own Genesis HAPE
Together with the Web3 NFT community HAPE, Jägermeister is giving the NFT community a new true original: the world- famous herbal liqueur is premiering its first Genesis HAPE, styled with signature brand details and a new feature.
The best nights of your life” Jägermeister publishes first official brand book
For over 80 years, Jägermeister has been delighting fans around the world. The mission of the global lifestyle brand: “We give you the best nights of your life”. Yet this promise means something different to everyone. Now, for the first time, an exclusive and elaborately designed book celebrates the full diversity of the Jägermeister brand and product.