Wolfenbüttel/New York, March 20, 2024 — Jägermeister, the worldwide leading premium herbal liqueur, is partnering with GLOW, a New York-based creative agency. Together they will focus on community-driven content and brand initiatives that emphasize the purpose of Jägermeister: “BEST NIGHTS OF YOUR LIFE – TODAY AND TOMORROW”. The partnership aims to strengthen the global social media presence of Jägermeister.

“As a lifestyle brand, we put culture and community first,” said Kat Geborys, Digital Marketing Manager at Jägermeister. “Together with GLOW, we want to authentically connect with Gen Z, inspire them with unique, value-driven content and create unforgettable BEST NIGHT experiences in the digital space. We are confident that GLOW’s social media expertise and creative ideas fit perfectly with this vision and that we are embarking on a new chapter in our digital journey.”

”We are incredibly excited for the opportunity to partner with an iconic brand like Jägermeister to engage a new generation of fans around the world,” said Howie Kleinberg, President of GLOW. “GLOW’s sweet spot is launching best-in-class social for best-in-class brands, which Jägermeister clearly is.”

The agency was appointed following a competitive pitch process. The first content from GLOW will appear on Jägermeister’s global social media channels in early April.

The management of the social media channels of Mast-Jägermeister US and Mast-Jägermeister UK remains unaffected by the global agency change of Mast-Jägermeister SE.

Jägermeister partners with GLOW