Brand & Markets

Wolfenbüttel, May 2021: The night is about more than parties. Especially now, with nightlife on hold, we know it and feel it even more: the night gives us space for personal connection, whether it’s loud and vibrant or cosy and chill.

Wolfenbüttel, 16th of March 2021 – Freedom, creativity, and human connection: Nightlife means being a part of something bigger. With the film “Ode to Nightlife” Jägermeister reminds audiences why the night is worth saving. The spot is a post-modern slideshow. With a reel of iconic nightlife pictures from different decades, the brand broadcasts not only a nightlife manifesto but a rallying cry to save the night.