Press
Jägermeister grows against the industry trend
Mast-Jägermeister SE has managed to buck the trend despite declining key spirits markets worldwide and has gained market share. The growth driver was the strong development of the Jägermeister brand, which increased its sales volume by 7.7 percent to 9.2 million 9-liter-cases in 2025—despite historically weak market conditions.
Carmen Schmidt appointed to the Executive Board of Mast-Jägermeister SE
The Supervisory Board of Mast-Jägermeister SE has appointed Carmen Schmidt to the Executive Board of the spirits producer, effective May 1, 2026.
Jägermeister Launches Seeding Campaign “Sensory Voyage 3.0”
Retro Teleshopping Meets Gen Z - Jägermeister is taking its multisensory seeding campaign to the next level: “Sensory Voyage 3.0” reinterprets 90s teleshopping formats and delivers international reach across 32 countries.