Wolfenbüttel / Montabaur, 10th of May 2023 | The limited #SAVETHENIGHT bottle from Jägermeister is well received: The recently awarded gold medal in the special category “Marketing” at the WorldStar Awards 2023 is already the third award for the limited edition. The bottle was launched in 2021 in 24 markets as a symbol for the new start of nightlife.
In terms of production technology, there are several innovations in the process used by the glass experts from DECO GLAS GmbH: for the first time, thermochromic colors could be applied directly to a glass packaging. The reaction temperature can be individually applied and enables the iconic brand elements to be displayed at -18°C, which is the perfect serving temperature for Jägermeister. The technology sets new standards in the design of packaging glass and offers customers a new consumer experience.