Legendary from the start: Jägerettes and Jägerdudes. In the mid-1980s, the first promotion teams in Jägermeister gear were already showing up in US bars and clubs – a completely new and unconventional idea.
Jägermeister’s US distributor and spirits legend Sidney Frank had set out to make the Jägermeister brand more tangible to consumers and he succeeded. His concept was exported around the world.
Jägerettes and Jägerdudes are still part of the party, bar, and festival community worldwide.