Jägermeister Opens Fifth Annual SAVE THE NIGHT Fund Following Record Global Demand for Nightlife Innovation
Applications have quadrupled since 2022 as Jägermeister continues investing [...]
Jägermeister introduces premium sneaker “The Curt”
Jägermeister is introducing “The Curt”, its first independently developed sneaker. Following the successful launch of the community sneaker “The Deer” in 2025, the company is continuing and expanding its collaboration with German and Hamburg-based label Flowers for Society.
Jägermeister Invests in Global Brand Presence at Frankfurt Airport
Jägermeister is expanding its presence in global travel retail with the opening of a large-scale brand and experience space in the new Terminal 3 at Frankfurt Airport. Developed in collaboration with Media Frankfurt, Gebr. Heinemann and Frankfurt Airport Retail, the year-long installation ranks among the company's most extensive travel retail activations to date.
Jägermeister × Mayumi Yamase: Abstract Art Meets an Iconic Bottle
Jägermeister launches an Artist Edition that will resonate with art and design enthusiasts alike: internationally acclaimed Japanese artist Mayumi Yamase reinterprets the iconic Jägermeister bottle in her signature soft, organic and poetic visual language. Only 560 individually numbered bottles will be released worldwide.
Jägermeister invests EUR 17.6 million in new barrel storage in Kamenz, Germany
With the opening of its new barrel storage, Mast-Jägermeister SE has completed the construction phase of a key infrastructure project.
Jägermeister cuts bottle emissions with hybrid furnace technology
German spirits maker Jägermeister has begun producing some of its glass bottles using hybrid furnace technology.
Jägermeister grows against the industry trend
Mast-Jägermeister SE has managed to buck the trend despite declining key spirits markets worldwide and has gained market share. The growth driver was the strong development of the Jägermeister brand, which increased its sales volume by 7.7 percent to 9.2 million 9-liter-cases in 2025—despite historically weak market conditions.
Carmen Schmidt appointed to the Executive Board of Mast-Jägermeister SE
The Supervisory Board of Mast-Jägermeister SE has appointed Carmen Schmidt to the Executive Board of the spirits producer, effective May 1, 2026.
Jägermeister Launches Seeding Campaign “Sensory Voyage 3.0”
Retro Teleshopping Meets Gen Z - Jägermeister is taking its multisensory seeding campaign to the next level: “Sensory Voyage 3.0” reinterprets 90s teleshopping formats and delivers international reach across 32 countries.
The Grand Finale of the MeisterHunter Competition 2025 Has Its Champion
The stage was set at the iconic Stereo Covent Garden in London, where the world’s top bartenders gathered for the ultimate showdown.
Jägermeister Winter Edition
Mulled wine is a thing of the past. Cozy winter evenings will be spicy and warm - Just in time for the cold season, Jägermeister is launching its Winter Edition. The seasonal edition will be available in Germany and Poland starting October 2025.
Next Generation Bartending: Jägermeister Backs Global Talent
The international bartender mentoring program “Jägermeister Scholarship” kicks off [...]