Jägermeister Scholarship 2024 becomes more global
The international Jägermeister Scholarship is now running for the [...]
Jägermeister relaunches global brand websites
Jägermeister is relaunching its global brand website www.jagermeister.com, with a new technology and visual look. The project was developed with the global tech lead agency DEPT®.
Jägermeister defines new brand colours with Pantone®
Limited design packs in “Herbal Green” and “Culture Orange”
Red Dot Design Award 2024 for Jägermeister’s ultra-premium edition “9556 Nights of Exploration”
The product design of the ultra-premium herbal liqueur “Jägermeister 9556 Nights of Exploration” has been awarded the highest distinction “Best of the Best” in the category “Product Design” by the jury of the Red Dot Award.
Jägermeister x Santa Cruz: A Skateboard enthusiast’s collaboration
US skateboarding legend Jeff Kendall presents a retro skateboard and limited-edition T-shirts
Wolfgang König elected to the supervisory board of Mast-Jägermeister SE
Wolfgang König (51) was elected to the supervisory board of the global spirits company at the annual general meeting of Mast-Jägermeister SE on 26 April 2024.
Mast-Jägermeister SE continues growth track
In the past fiscal year, Mast-Jägermeister SE increased its sales by 8.1 percent to a total of EUR 961.7 million (excluding spirits tax) for 2023.
For more engagement with gen z: Jägermeister partners with glow
Jägermeister, the worldwide leading premium herbal liqueur, is partnering with GLOW, a New York-based creative agency.
Another multimillion investment: Jägermeister inaugurates new bottling line
Mast-Jägermeister SE is investing 6.3 million euros in the bottling line 4, a bottling line for miniature bottles, at its bottling plant in Wolfenbüttel-Linden.
Ground-breaking ceremony for the future: Jägermeister builds Germany’s most sustainable barrel storage area
30 years after laying the foundation stone, Mast-Jägermeister SE is expanding its site in Kamenz/Saxony with a new barrel storage area.
25 years in oak: Jägermeister presents “9556 Nights of Exploration”
“9556 Nights of Exploration” is also a first in the company’s history because its essence is based on a one-time experiment: Dr. Günther Findel, the son-in-law of Jägermeister inventor Curt Mast, wanted to test how the base of the liqueur would develop when stored for an even longer time.
Executive Board change at Mast-Jägermeister SE: Berndt Kodden succeeds Denis Schrey
Berndt Kodden (49) has been appointed to the Executive Board of the global spirits producer with effect from 1 November 2023. He will succeed Denis Schrey (59), who has chosen to leave the traditional family business at his own request on 30 April 2024 after twelve successful years.