Retro Teleshopping Meets Gen Z - Jägermeister is taking its multisensory seeding campaign to the next level: “Sensory Voyage 3.0” reinterprets 90s teleshopping formats and delivers international reach across 32 countries.
Mulled wine is a thing of the past. Cozy winter evenings will be spicy and warm - Just in time for the cold season, Jägermeister is launching its Winter Edition. The seasonal edition will be available in Germany and Poland starting October 2025.
The international bartender mentoring program “Jägermeister Scholarship” kicks off [...]
Company highlights historical roots and cultural development of the [...]
Mast-Jägermeister SE and Ardagh Glass Packaging-Europe (AGP-Europe) are setting new standards in their long-standing partnership. For over two decades, Ardagh has been producing glass bottles for Jägermeister. Now, both companies are strengthening their collaboration with the goal of significantly reducing the CO₂ impact of the distinctive Jägermeister glass bottle.
Wolfenbüttel, 8 July 2025 - The premium gift packaging [...]
New centrepiece of production: efficient and future-proof
The Meister Hunter Competition 2025 invites talented bartenders from Germany, Austria, Poland, Finland, the United Kingdom, the Czech Republic, Slovakia, and Ireland to impress with their unique cocktail creations.
Inventory adjustments in declining spirits markets weigh on results.
Wolfenbüttel, 30 March 2025 – The bar scene is [...]
Mast-Jägermeister SE celebrated the “Richtfest” of its new, CO2-neutral oak barrel storage facility in Kamenz/Saxony with employees and regional partners.
Wolfenbüttel, March, 2025 – Jägermeister and the innovative sneaker [...]