The MeisterHunter Competition is now open for entries for its 2026 edition, marking a key step in its evolution. Alongside established markets including Germany, Austria, Poland, Finland, the United Kingdom, Ireland, Czechia and Slovakia, the competition expands into new territories this year, with Switzerland, and South Africa joining the line-up. The addition of South Africa takes the format beyond Europe for the first time.
Across the globe, agricultural landscapes are losing biodiversity at an accelerating pace – with direct consequences for crop yields, supply chains and economic stability. Yet despite its importance for food production and natural resources, biodiversity protection is still only rarely embedded in economic systems.
Jägermeister launches an Artist Edition that will resonate with art and design enthusiasts alike: internationally acclaimed Japanese artist Mayumi Yamase reinterprets the iconic Jägermeister bottle in her signature soft, organic and poetic visual language. Only 560 individually numbered bottles will be released worldwide.
With the opening of its new barrel storage, Mast-Jägermeister SE has completed the construction phase of a key infrastructure project.
German spirits maker Jägermeister has begun producing some of its glass bottles using hybrid furnace technology.
Mast-Jägermeister SE has managed to buck the trend despite declining key spirits markets worldwide and has gained market share. The growth driver was the strong development of the Jägermeister brand, which increased its sales volume by 7.7 percent to 9.2 million 9-liter-cases in 2025—despite historically weak market conditions.
The Supervisory Board of Mast-Jägermeister SE has appointed Carmen Schmidt to the Executive Board of the spirits producer, effective May 1, 2026.
Retro Teleshopping Meets Gen Z - Jägermeister is taking its multisensory seeding campaign to the next level: “Sensory Voyage 3.0” reinterprets 90s teleshopping formats and delivers international reach across 32 countries.
Mulled wine is a thing of the past. Cozy winter evenings will be spicy and warm - Just in time for the cold season, Jägermeister is launching its Winter Edition. The seasonal edition will be available in Germany and Poland starting October 2025.
The international bartender mentoring program “Jägermeister Scholarship” kicks off [...]
Company highlights historical roots and cultural development of the [...]
Mast-Jägermeister SE and Ardagh Glass Packaging-Europe (AGP-Europe) are setting new standards in their long-standing partnership. For over two decades, Ardagh has been producing glass bottles for Jägermeister. Now, both companies are strengthening their collaboration with the goal of significantly reducing the CO₂ impact of the distinctive Jägermeister glass bottle.