Jägermeister cuts bottle emissions with hybrid furnace technology
German spirits maker Jägermeister has begun producing some of its glass bottles using hybrid furnace technology.
Jägermeister grows against the industry trend
Mast-Jägermeister SE has managed to buck the trend despite declining key spirits markets worldwide and has gained market share. The growth driver was the strong development of the Jägermeister brand, which increased its sales volume by 7.7 percent to 9.2 million 9-liter-cases in 2025—despite historically weak market conditions.
Carmen Schmidt appointed to the Executive Board of Mast-Jägermeister SE
The Supervisory Board of Mast-Jägermeister SE has appointed Carmen Schmidt to the Executive Board of the spirits producer, effective May 1, 2026.
Jägermeister Launches Seeding Campaign “Sensory Voyage 3.0”
Retro Teleshopping Meets Gen Z - Jägermeister is taking its multisensory seeding campaign to the next level: “Sensory Voyage 3.0” reinterprets 90s teleshopping formats and delivers international reach across 32 countries.
Jägermeister Winter Edition
Mulled wine is a thing of the past. Cozy winter evenings will be spicy and warm - Just in time for the cold season, Jägermeister is launching its Winter Edition. The seasonal edition will be available in Germany and Poland starting October 2025.
Next Generation Bartending: Jägermeister Backs Global Talent
The international bartender mentoring program “Jägermeister Scholarship” kicks off [...]
Jägermeister celebrates 90 years with Limited Retro Edition and Anniversary Campaign
Company highlights historical roots and cultural development of the [...]
Sustainable Technology in Bottle Manufacturing
Mast-Jägermeister SE and Ardagh Glass Packaging-Europe (AGP-Europe) are setting new standards in their long-standing partnership. For over two decades, Ardagh has been producing glass bottles for Jägermeister. Now, both companies are strengthening their collaboration with the goal of significantly reducing the CO₂ impact of the distinctive Jägermeister glass bottle.
Jägermeister MANIFEST gift packaging wins Red Dot Design Award
Wolfenbüttel, 8 July 2025 - The premium gift packaging [...]
90 years and still going strong: Jägermeister is investing in the future
New centrepiece of production: efficient and future-proof
Time to get creative: Bartenders can now register for the Jägermeister Cocktail Competition.
The Meister Hunter Competition 2025 invites talented bartenders from Germany, Austria, Poland, Finland, the United Kingdom, the Czech Republic, Slovakia, and Ireland to impress with their unique cocktail creations.
Challenging market climate for Mast-Jägermeister SE
Inventory adjustments in declining spirits markets weigh on results.