New brand “Rennmeister”
Discover the iconic Jägermeister Racing cars like you haven’t seen them before.
Discover the iconic Jägermeister Racing cars like you haven’t seen them before.
Wolfenbüttel, 28 June 2021. Mast-Jägermeister SE's freshly renamed investment company "Best Nights VC" (formerly M-Venture) is investing in the equally freshly founded dating app "Thursday".
Wolfenbüttel, May 2021: The night is about more than parties. Especially now, with nightlife on hold, we know it and feel it even more: the night gives us space for personal connection, whether it’s loud and vibrant or cosy and chill.
Wolfenbüttel, Germany, March 2021. After a record year in 2019, with sales catapulting past the 100-million mark for 0.7-litre bottles, Mast-Jägermeister SE launched into 2020 with momentum. Sales remained up significantly in the first quarter.
Wolfenbüttel, 16th of March 2021 – Freedom, creativity, and human connection: Nightlife means being a part of something bigger. With the film “Ode to Nightlife” Jägermeister reminds audiences why the night is worth saving. The spot is a post-modern slideshow. With a reel of iconic nightlife pictures from different decades, the brand broadcasts not only a nightlife manifesto but a rallying cry to save the night.
Jägermeister’s first international streetwear collection will be launched in 22 markets.
Wolfenbüttel, 02 September 2020. M-Venture – the innovation and investment unit of the spirits manufacturer Mast-Jägermeister SE – is investing alongside Heartcore Capital in Soundboks, a young company from Copenhagen whose Bluetooth performance speakers amplify music driven experiences anywhere – from festival campgrounds to the slopes to living rooms and back yards around the world.
Sending strong message of hope and solidarity to nightlife communities / Backed with additional donation-fund of 1 million Euro / Available from 10th June in selected markets
With the global COVID-19 lockdown impacting the livelihood of millions employed and passionately doing their jobs in clubs, bars and nightlife-related creative industries, family-owned Mast-Jägermeister SE starts a diverse global initiative. The goal of #SAVETHENIGHT is to support both sides of the global nightlife community: those who need direct help for their living and those who need to stay home instead flocking to clubs and bars to hang out with their friends, having a good time.
M-Venture and Taste Tours announce new partnership.
Wolfenbüttel/Camberly, June 2019. Effective 1 August 2019, Michael Cleary will take on the role of Managing Director at Mast-Jägermeister UK.
Jägermeister is continuing its innovation strategy with the launch of a brand-new product: Jägermeister Cold Brew Coffee, the extension of the original Jägermeister, features a new dimension in taste.