Retro Teleshopping Meets Gen Z - Jägermeister is taking its multisensory seeding campaign to the next level: “Sensory Voyage 3.0” reinterprets 90s teleshopping formats and delivers international reach across 32 countries.
Mulled wine is a thing of the past. Cozy winter evenings will be spicy and warm - Just in time for the cold season, Jägermeister is launching its Winter Edition. The seasonal edition will be available in Germany and Poland starting October 2025.
Company highlights historical roots and cultural development of the [...]
The Meister Hunter Competition 2025 invites talented bartenders from Germany, Austria, Poland, Finland, the United Kingdom, the Czech Republic, Slovakia, and Ireland to impress with their unique cocktail creations.
Wolfenbüttel, 30 March 2025 – The bar scene is [...]
Limited design packs in “Herbal Green” and “Culture Orange”
The product design of the ultra-premium herbal liqueur “Jägermeister 9556 Nights of Exploration” has been awarded the highest distinction “Best of the Best” in the category “Product Design” by the jury of the Red Dot Award.
US skateboarding legend Jeff Kendall presents a retro skateboard and limited-edition T-shirts
“9556 Nights of Exploration” is also a first in the company’s history because its essence is based on a one-time experiment: Dr. Günther Findel, the son-in-law of Jägermeister inventor Curt Mast, wanted to test how the base of the liqueur would develop when stored for an even longer time.
Jägermeister’s first international streetwear collection will be launched in 22 markets.
Sending strong message of hope and solidarity to nightlife communities / Backed with additional donation-fund of 1 million Euro / Available from 10th June in selected markets
Jägermeister is continuing its innovation strategy with the launch of a brand-new product: Jägermeister Cold Brew Coffee, the extension of the original Jägermeister, features a new dimension in taste.