NFT collaboration: Jägermeister drops own Genesis HAPE

Together with the Web3 NFT community HAPE, Jägermeister is giving the NFT community a new true original: the world- famous herbal liqueur is premiering its first Genesis HAPE, styled with signature brand details and a new feature.

2022-06-23T09:32:30+02:0022. Jun 2022|

The best nights of your life” Jägermeister publishes first official brand book

For over 80 years, Jägermeister has been delighting fans around the world. The mission of the global lifestyle brand: “We give you the best nights of your life”. Yet this promise means something different to everyone. Now, for the first time, an exclusive and elaborately designed book celebrates the full diversity of the Jägermeister brand and product.

2021-11-19T14:06:53+01:0019. Nov 2021|

Jägermeister launches limited edition bottle to #SAVETHENIGHT

Wolfenbüttel, Germany (12th of October 2021) – Closed venues, dark stages, and empty bars: Those who make nightlife possible suffered a lot during this life-threatening pandemic – venues were closed and people could not work.

2022-08-23T11:07:39+02:0012. Oct 2021|

Jägermeister teams up with Gruppo Montenegro in Italy

Wolfenbüttel, September 2021 – Mast-Jägermeister SE will work together with the premium spirits company Gruppo Montenegro as its exclusive distribution partner in Italy from 1 January 2022 onwards.

2021-09-09T12:39:13+02:0009. Sep 2021|

New brand “Rennmeister”

Discover the iconic Jägermeister Racing cars like you haven’t seen them before.

2023-01-05T11:20:15+01:0018. Aug 2021|

Making nightlife better for everyone

Wolfenbüttel, May 2021: The night is about more than parties. Especially now, with nightlife on hold, we know it and feel it even more: the night gives us space for personal connection, whether it’s loud and vibrant or cosy and chill.

2021-06-03T11:44:43+02:0003. Jun 2021|

Jägermeister steps up during the crisis

Wolfenbüttel, Germany, March 2021. After a record year in 2019, with sales catapulting past the 100-million mark for 0.7-litre bottles, Mast-Jägermeister SE launched into 2020 with momentum. Sales remained up significantly in the first quarter.

2021-03-26T13:55:22+01:0026. Mar 2021|

Ode to nightlife: Jägermeister continues #SAVETHENIGHT

Wolfenbüttel, 16th of March 2021 – Freedom, creativity, and human connection: Nightlife means being a part of something bigger. With the film “Ode to Nightlife” Jägermeister reminds audiences why the night is worth saving. The spot is a post-modern slideshow. With a reel of iconic nightlife pictures from different decades, the brand broadcasts not only a nightlife manifesto but a rallying cry to save the night.

2021-03-16T12:47:02+01:0016. Mar 2021|

Press contact

Michael Eichel
Director Corporate Communications
Phone: +49 (0) 5331 81-0



Andrea Ostheer
Telefon: +49 (0) 5331 81-0



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