The best nights of your life” Jägermeister publishes first official brand book

For over 80 years, Jägermeister has been delighting fans around the world. The mission of the global lifestyle brand: “We give you the best nights of your life”. Yet this promise means something different to everyone. Now, for the first time, an exclusive and elaborately designed book celebrates the full diversity of the Jägermeister brand and product.

19. Nov 2021|

Jägermeister launches global campaign “Night Lights” with Post Malone

Wolfenbüttel, Germany 16. September 2021 – Whether it’s bartenders, artists or creatives: Restrictions weigh heavily on those who make nightlife possible. International superstar Post Malone and Jägermeister continue to support nightlife communities worldwide by raising awareness for the #SAVETHENIGHT initiative and continuing financial support for artists worldwide via “Meister Fund”.

12. Oct 2021|

Making nightlife better for everyone

Wolfenbüttel, May 2021: The night is about more than parties. Especially now, with nightlife on hold, we know it and feel it even more: the night gives us space for personal connection, whether it’s loud and vibrant or cosy and chill.

03. Jun 2021|

Jägermeister steps up during the crisis

Wolfenbüttel, Germany, March 2021. After a record year in 2019, with sales catapulting past the 100-million mark for 0.7-litre bottles, Mast-Jägermeister SE launched into 2020 with momentum. Sales remained up significantly in the first quarter.

26. Mar 2021|

Ode to nightlife: Jägermeister continues #SAVETHENIGHT

Wolfenbüttel, 16th of March 2021 – Freedom, creativity, and human connection: Nightlife means being a part of something bigger. With the film “Ode to Nightlife” Jägermeister reminds audiences why the night is worth saving. The spot is a post-modern slideshow. With a reel of iconic nightlife pictures from different decades, the brand broadcasts not only a nightlife manifesto but a rallying cry to save the night.

16. Mar 2021|

Press contact

Michael Eichel
Director Corporate Communications
Phone: +49 (0) 5331 81-0

E-Mail: press@jaegermeister.de

 

Andreas Lehmann
Head of Public Relations
Phone: +49 (0) 5331 81-0

E-Mail: press@jaegermeister.de

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