Jägermeister appoints Born Social as the new lead Global Social Media agency
Jägermeister has selected London- based agency Born Social to further extend awareness and engagement through the brand’s Global social media channels.
#SAVETHENIGHT continues: Jägermeister establishes global fund to improve nightlife
Jägermeister continues to support people and institutions that make nightlife happen by building on the success of its initiative #SAVETHENIGHT.
NFT collaboration: Jägermeister drops own Genesis HAPE
Together with the Web3 NFT community HAPE, Jägermeister is giving the NFT community a new true original: the world- famous herbal liqueur is premiering its first Genesis HAPE, styled with signature brand details and a new feature.
On the future of nightlife
Best Nights VC reveals future needs and trends for nightlife 2030.
Jägermeister achieves record result
Investment in partnership with Hollywood star Dwayne Johnson
The best nights of your life” Jägermeister publishes first official brand book
For over 80 years, Jägermeister has been delighting fans around the world. The mission of the global lifestyle brand: “We give you the best nights of your life”. Yet this promise means something different to everyone. Now, for the first time, an exclusive and elaborately designed book celebrates the full diversity of the Jägermeister brand and product.
Jägermeister launches limited edition bottle to #SAVETHENIGHT
Wolfenbüttel, Germany (12th of October 2021) – Closed venues, dark stages, and empty bars: Those who make nightlife possible suffered a lot during this life-threatening pandemic – venues were closed and people could not work.
Jägermeister teams up with Gruppo Montenegro in Italy
Wolfenbüttel, September 2021 – Mast-Jägermeister SE will work together with the premium spirits company Gruppo Montenegro as its exclusive distribution partner in Italy from 1 January 2022 onwards.
New brand “Rennmeister”
Discover the iconic Jägermeister Racing cars like you haven’t seen them before.
Jägermeister subsidiary “Best Nights VC” invests in love
Wolfenbüttel, 28 June 2021. Mast-Jägermeister SE's freshly renamed investment company "Best Nights VC" (formerly M-Venture) is investing in the equally freshly founded dating app "Thursday".
Making nightlife better for everyone
Wolfenbüttel, May 2021: The night is about more than parties. Especially now, with nightlife on hold, we know it and feel it even more: the night gives us space for personal connection, whether it’s loud and vibrant or cosy and chill.
Jägermeister steps up during the crisis
Wolfenbüttel, Germany, March 2021. After a record year in 2019, with sales catapulting past the 100-million mark for 0.7-litre bottles, Mast-Jägermeister SE launched into 2020 with momentum. Sales remained up significantly in the first quarter.