Young bartenders can now apply for the mentoring programme

Over 300 ideas submitted to preserve nightlife.

Application deadline extended: open until 30th of November 2023 [...]

“9556 Nights of Exploration” is also a first in the company’s history because its essence is based on a one-time experiment: Dr. Günther Findel, the son-in-law of Jägermeister inventor Curt Mast, wanted to test how the base of the liqueur would develop when stored for an even longer time.

Global #SAVETHENIGHT Fund launches for a second year with fund doubled to €100,000 to support nightlife projects in cooperation with iconic London club fabric.

The limited #SAVETHENIGHT bottle from Jägermeister is well received: The recently awarded gold medal in the special category "Marketing" at the WorldStar Awards 2023 is already the third award for the limited edition.

Mother, through its teams in London and Berlin, will now be responsible for further building the Jägermeister brand worldwide and attract new consumers to the brand by raising its aspirational profile.

Some designs are truly unique – like the Jägermeister #SAVETHENIGHT Limited Edition, co-created by DECO GLAS GmbH. For their work on the bottle, the glass experts received the WorldStar Global Packaging Award 2023.

The winners have now been announced.

Jägermeister continues to support people and institutions that make nightlife happen by building on the success of its initiative #SAVETHENIGHT.

Together with the Web3 NFT community HAPE, Jägermeister is giving the NFT community a new true original: the world- famous herbal liqueur is premiering its first Genesis HAPE, styled with signature brand details and a new feature.

For over 80 years, Jägermeister has been delighting fans around the world. The mission of the global lifestyle brand: “We give you the best nights of your life”. Yet this promise means something different to everyone. Now, for the first time, an exclusive and elaborately designed book celebrates the full diversity of the Jägermeister brand and product.