For over 80 years, Jägermeister has been delighting fans around the world. The mission of the global lifestyle brand: “We give you the best nights of your life”. Yet this promise means something different to everyone. Now, for the first time, an exclusive and elaborately designed book celebrates the full diversity of the Jägermeister brand and product.
Wolfenbüttel, Germany (12th of October 2021) – Closed venues, dark stages, and empty bars: Those who make nightlife possible suffered a lot during this life-threatening pandemic – venues were closed and people could not work.
Wolfenbüttel, Germany 16. September 2021 – Whether it’s bartenders, artists or creatives: Restrictions weigh heavily on those who make nightlife possible. International superstar Post Malone and Jägermeister continue to support nightlife communities worldwide by raising awareness for the #SAVETHENIGHT initiative and continuing financial support for artists worldwide via “Meister Fund”.
Wolfenbüttel, 1st of July 2021 – Jägermeister and Post Malone join forces to launch a fully integrated global campaign to help bring life back to nightlife, including a short film tribute to the multitude of local businesses and communities that have been affected over the past year titled “Night Lights.”
Wolfenbüttel, May 2021: The night is about more than parties. Especially now, with nightlife on hold, we know it and feel it even more: the night gives us space for personal connection, whether it’s loud and vibrant or cosy and chill.
Wolfenbüttel, 16th of March 2021 – Freedom, creativity, and human connection: Nightlife means being a part of something bigger. With the film “Ode to Nightlife” Jägermeister reminds audiences why the night is worth saving. The spot is a post-modern slideshow. With a reel of iconic nightlife pictures from different decades, the brand broadcasts not only a nightlife manifesto but a rallying cry to save the night.
Sending strong message of hope and solidarity to nightlife communities / Backed with additional donation-fund of 1 million Euro / Available from 10th June in selected markets
With the global COVID-19 lockdown impacting the livelihood of millions employed and passionately doing their jobs in clubs, bars and nightlife-related creative industries, family-owned Mast-Jägermeister SE starts a diverse global initiative. The goal of #SAVETHENIGHT is to support both sides of the global nightlife community: those who need direct help for their living and those who need to stay home instead flocking to clubs and bars to hang out with their friends, having a good time.